Cuadro de control
Fila -1
Periodo FINAL
Cuadro de Control
Fila 0
Mercado actual [en volumen]
15,149,817
Precio medio
32.74 €
Cuota máxima
31.6 %
Cuota mínima
6.41 %
Fila 1
Ventas en volumen y en valor
| Ventas en volumen | Ventas en valor | |
|---|---|---|
| SUNNA | 4,140,187 | 117,147,132 |
| SOLEIL | 2,980,057 | 75,635,758 |
| INTERCAMBIO | 2,476,830 | 65,021,510 |
| LOGIN | 1,036,749 | 67,170,288 |
| SOLAR WAVE | 4,515,994 | 143,840,263 |
Gráfico de ventas en unidades
Gráfico de ingresos
Fila 2
Cuotas medias en volumen
Cuotas medias por marca
| Cuota media (volumen) | Cuota media (valor) | |
|---|---|---|
| SUNNA | 26.86 | 24.96 |
| SOLEIL | 21.25 | 16.14 |
| INTERCAMBIO | 15.24 | 13.84 |
| LOGIN | 6.54 | 14.32 |
| SOLAR WAVE | 30.12 | 30.74 |
Cuotas medias en valor
Fila 3
Precios medios por marca
| Precio Medio | |
|---|---|
| SUNNA | 28.24 |
| SOLEIL | 25.73 |
| INTERCAMBIO | 26.22 |
| LOGIN | 65.00 |
| SOLAR WAVE | 31.97 |
| * Precios en euros (€) |
Precios medios por marca
Fila 4
Inversión comercial sobre ingresos (mercado)
Inversión en distribución sobre ingresos
Inversión en comunicación sobre ingresos
Inversión en promoción sobre ingresos
Fila 5
Beneficio neto
| Ingresos totales | Costes totales (sin stock) | Beneficio | |
|---|---|---|---|
| SUNNA | 117,147,132 | 75,382,021 | 41,765,112 |
| SOLEIL | 75,635,758 | 52,742,970 | 22,892,788 |
| INTERCAMBIO | 65,021,510 | 60,102,069 | 4,919,441 |
| LOGIN | 67,170,288 | 64,409,695 | 2,760,593 |
| SOLAR WAVE | 143,840,263 | 81,865,024 | 61,975,239 |
Gráfico de beneficios/pérdidas
Disponible final (sin stock)
Precios y Promociones
Fila -1
Periodo FINAL
Precios, Promociones y Patrocinio
Fila 1
Precios medios por marca
| rowname | Precio Medio |
|---|---|
| SUNNA | 28.24 |
| SOLEIL | 25.73 |
| INTERCAMBIO | 26.22 |
| LOGIN | 65.00 |
| SOLAR WAVE | 31.97 |
| * Precios en euros (€) |
Precios medios por marca
Promociones agregadas por marca
| Regalo | Descuento | Sorteo | |
|---|---|---|---|
| SUNNA | 140,000 | 40,000 | 80,000 |
| SOLEIL | 0 | 20,000 | 10,000 |
| INTERCAMBIO | 90,000 | 0 | 90,000 |
| LOGIN | 0 | 0 | 140,000 |
| SOLAR WAVE | 240,000 | 0 | 240,000 |
Fila 2
Promociones agregadas por marca
Patrocinios agregados por marca
| Deportivo | Entretenimiento | Social | |
|---|---|---|---|
| SUNNA | 0 | 0 | 0 |
| SOLEIL | 0 | 0 | 0 |
| INTERCAMBIO | 0 | 100,000 | 100,000 |
| LOGIN | 0 | 250,000 | 0 |
| SOLAR WAVE | 100,000 | 200,000 | 100,000 |
Patrocinios agregados por marca
Fila 3
Precios y promociones
| Precio (€) | Regalo | Descuento | Sorteo | Deportivo | Entretenimiento | Social | |
|---|---|---|---|---|---|---|---|
| SUNNA | |||||||
| Sunna Protect | 26.99 | 20,000 | 40,000 | 0 | 0 | 0 | 0 |
| Sunna Gold | 29.49 | 120,000 | 0 | 80,000 | 0 | 0 | 0 |
| SOLEIL | |||||||
| Soleil Junior | 22.95 | 0 | 20,000 | 0 | 0 | 0 | 0 |
| Soleil Golden | 28.50 | 0 | 0 | 10,000 | 0 | 0 | 0 |
| INTERCAMBIO | |||||||
| Broncnat | 22.83 | 45,000 | 0 | 45,000 | 0 | 100,000 | 0 |
| Dermopro | 29.61 | 45,000 | 0 | 45,000 | 0 | 0 | 100,000 |
| LOGIN | |||||||
| Spark | 60.00 | 0 | 0 | 70,000 | 0 | 100,000 | 0 |
| Flame | 70.00 | 0 | 0 | 70,000 | 0 | 150,000 | 0 |
| SOLAR WAVE | |||||||
| Glow Cream | 30.95 | 120,000 | 0 | 120,000 | 0 | 200,000 | 0 |
| Fresh Touch | 32.99 | 120,000 | 0 | 120,000 | 100,000 | 0 | 100,000 |
Diferencial de precios por producto
Fila 4
Promoción - Regalo
Promoción - Descuento
Promoción - Sorteo
Fila 5
Patrocinio - Deportivo
Patrocinio - Entretenimiento
Distribución y Merchandising
Fila -1
Periodo FINAL
Distribución y Merchandising
Fila 1
Inversión agregada en distribución
| Mercadona | Lidl | Carrefour | Auchan | Dia | Eroski | Corte Inglés | Amazon | Aldi | Tiendas | |
|---|---|---|---|---|---|---|---|---|---|---|
| SUNNA | 678,856.6 | 264,534.5 | 336,541.3 | 183,588.4 | 283,935.1 | 72,266.04 | 356,496.3 | 808,773.9 | 264,534.5 | 3,210,274 |
| SOLEIL | 200,000.0 | 200,000.0 | 400,000.0 | 400,000.0 | 400,000.0 | 400,000.00 | 150,000.0 | 200,000.0 | 200,000.0 | 400,000 |
| INTERCAMBIO | 0.0 | 0.0 | 650,000.0 | 0.0 | 0.0 | 0.00 | 750,000.0 | 1,050,000.0 | 0.0 | 2,250,000 |
| LOGIN | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.00 | 2,000,000.0 | 1,000,000.0 | 0.0 | 2,000,000 |
| SOLAR WAVE | 300,000.0 | 0.0 | 935,000.0 | 0.0 | 0.0 | 375,000.00 | 1,300,000.0 | 1,010,000.0 | 0.0 | 1,580,000 |
Merchandising
| Display | Cabecera | Folleto | |
|---|---|---|---|
| SUNNA | 493,666.7 | 237,058.3 | 9,666.66 |
| SOLEIL | 130,000.0 | 50,000.0 | 0.00 |
| INTERCAMBIO | 237,500.0 | 237,500.0 | 0.00 |
| LOGIN | 800,000.0 | 100,000.0 | 0.00 |
| SOLAR WAVE | 600,000.0 | 50,000.0 | 0.00 |
Fila 2
Gráfico de distribución agregada
Gráfico de merchandising agregado
Fila 3
Inversión en distribución por producto
| Mercadona | Lidl | Carrefour | Auchan | Dia | Eroski | Corte Inglés | Amazon | Aldi | Tiendas | |
|---|---|---|---|---|---|---|---|---|---|---|
| SUNNA | ||||||||||
| Sunna Protect | 320,917.0 | 90,183.24 | 137,365.2 | 0.0 | 126,614.9 | 72,266.04 | 0.0 | 315,740.9 | 90,183.24 | 1,482,350 |
| Sunna Gold | 357,939.6 | 174,351.24 | 199,176.1 | 183,588.4 | 157,320.2 | 0.00 | 356,496.3 | 493,033.0 | 174,351.24 | 1,727,925 |
| SOLEIL | ||||||||||
| Soleil Junior | 100,000.0 | 100,000.00 | 200,000.0 | 200,000.0 | 200,000.0 | 200,000.00 | 150,000.0 | 100,000.0 | 100,000.00 | 200,000 |
| Soleil Golden | 100,000.0 | 100,000.00 | 200,000.0 | 200,000.0 | 200,000.0 | 200,000.00 | 0.0 | 100,000.0 | 100,000.00 | 200,000 |
| INTERCAMBIO | ||||||||||
| Broncnat | 0.0 | 0.00 | 325,000.0 | 0.0 | 0.0 | 0.00 | 375,000.0 | 525,000.0 | 0.00 | 1,125,000 |
| Dermopro | 0.0 | 0.00 | 325,000.0 | 0.0 | 0.0 | 0.00 | 375,000.0 | 525,000.0 | 0.00 | 1,125,000 |
| LOGIN | ||||||||||
| Spark | 0.0 | 0.00 | 0.0 | 0.0 | 0.0 | 0.00 | 1,000,000.0 | 500,000.0 | 0.00 | 1,000,000 |
| Flame | 0.0 | 0.00 | 0.0 | 0.0 | 0.0 | 0.00 | 1,000,000.0 | 500,000.0 | 0.00 | 1,000,000 |
| SOLAR WAVE | ||||||||||
| Glow Cream | 300,000.0 | 0.00 | 560,000.0 | 0.0 | 0.0 | 0.00 | 700,000.0 | 560,000.0 | 0.00 | 980,000 |
| Fresh Touch | 0.0 | 0.00 | 375,000.0 | 0.0 | 0.0 | 375,000.00 | 600,000.0 | 450,000.0 | 0.00 | 600,000 |
Inversión en merchandising por producto
| Display | Cabecera | Folleto | |
|---|---|---|---|
| SUNNA | |||
| Sunna Protect | 240,000.0 | 83,391.66 | 3,000.00 |
| Sunna Gold | 253,666.7 | 153,666.66 | 6,666.66 |
| SOLEIL | |||
| Soleil Junior | 65,000.0 | 25,000.00 | 0.00 |
| Soleil Golden | 65,000.0 | 25,000.00 | 0.00 |
| INTERCAMBIO | |||
| Broncnat | 118,750.0 | 118,750.00 | 0.00 |
| Dermopro | 118,750.0 | 118,750.00 | 0.00 |
| LOGIN | |||
| Spark | 400,000.0 | 50,000.00 | 0.00 |
| Flame | 400,000.0 | 50,000.00 | 0.00 |
| SOLAR WAVE | |||
| Glow Cream | 300,000.0 | 0.00 | 0.00 |
| Fresh Touch | 300,000.0 | 50,000.00 | 0.00 |
Fila 4
Distribución por producto
Merchandising por producto
Diseño de Producto
Fila -1
Periodo FINAL
Diseño de Producto
Fila 1
Características de diseño de cada producto
| Tamaño | FP | Envase | Natural | Hidratación | Vitaminas | Aroma | Hipoalergénico | Resistente agua | Insecticida | |
|---|---|---|---|---|---|---|---|---|---|---|
| SUNNA | ||||||||||
| Sunna Protect | 4 | 9 | 4 | 0 | 4 | 0 | 0 | 5 | 6 | 0 |
| Sunna Gold | 3 | 6 | 1 | 0 | 4 | 5 | 0 | 2 | 3 | 0 |
| SOLEIL | ||||||||||
| Soleil Junior | 4 | 10 | 1 | 0 | 4 | 0 | 0 | 3 | 5 | 0 |
| Soleil Golden | 2 | 6 | 1 | 3 | 8 | 2 | 5 | 0 | 0 | 0 |
| INTERCAMBIO | ||||||||||
| Broncnat | 2 | 4 | 4 | 3 | 4 | 3 | 3 | 0 | 5 | 0 |
| Dermopro | 4 | 10 | 1 | 5 | 1 | 5 | 0 | 0 | 5 | 0 |
| LOGIN | ||||||||||
| Spark | 2 | 8 | 2 | 7 | 7 | 7 | 5 | 7 | 10 | 0 |
| Flame | 6 | 9 | 9 | 7 | 3 | 7 | 5 | 7 | 10 | 1 |
| SOLAR WAVE | ||||||||||
| Glow Cream | 4 | 10 | 1 | 0 | 9 | 3 | 3 | 1 | 3 | 0 |
| Fresh Touch | 4 | 10 | 1 | 0 | 6 | 0 | 0 | 3 | 8 | 1 |
Fila 2
Prototipo medio en el mercado
Diseño de producto por equipo
Fila 3
Diseño de producto por equipo
Diseño de producto por equipo
Fila 4
Diseño de producto por equipo
Diseño de producto por equipo
Comunicación y Mensaje
Fila -1
Periodo FINAL
Comunicación agregada
Fila 1
Comunicación - Inversión general
Comunicación - Inversión general
| Inversión | |
|---|---|
| SUNNA | 2,726,523 |
| SOLEIL | 3,661,160 |
| INTERCAMBIO | 2,520,000 |
| LOGIN | 3,500,000 |
| SOLAR WAVE | 6,776,826 |
Fila 2
Comunicación desglosada por medios
| Marca | TV | Prensa | Internet |
|---|---|---|---|
| SUNNA | 943,315 | 1,135,000 | 648,207.8 |
| SOLEIL | 3,494,160 | 0 | 167,000.0 |
| INTERCAMBIO | 1,500,000 | 120,000 | 900,000.0 |
| LOGIN | 2,000,000 | 200,000 | 1,300,000.0 |
| SOLAR WAVE | 2,643,006 | 2,310,020 | 1,823,800.0 |
Comunicación desglosada por medios
Perfil del mensaje general
Fila 3
Perfil del mensaje medio por equipo
| Popular | Social | Humor | Miedo | Romance | Aventura | Éxito | Salud | |
|---|---|---|---|---|---|---|---|---|
| SUNNA | 6.0 | 2.5 | 4.5 | 1 | 3.5 | 2 | 2.5 | 5.0 |
| SOLEIL | 4.5 | 3.5 | 2.5 | 0 | 2.5 | 0 | 5.0 | 6.5 |
| INTERCAMBIO | 3.0 | 8.0 | 0.0 | 0 | 0.0 | 0 | 0.0 | 8.0 |
| LOGIN | 0.0 | 0.0 | 0.0 | 0 | 0.0 | 0 | 10.0 | 10.0 |
| SOLAR WAVE | 0.0 | 4.5 | 0.0 | 0 | 4.5 | 0 | 9.0 | 5.0 |
Perfil del mensaje medio por equipo
Fila 4
Perfil del mensaje por producto
| Popular | Social | Humor | Miedo | Romance | Aventura | Éxito | Salud | |
|---|---|---|---|---|---|---|---|---|
| SUNNA | ||||||||
| Sunna Protect | 4 | 0 | 9 | 2 | 0 | 4 | 0 | 10 |
| Sunna Gold | 8 | 5 | 0 | 0 | 7 | 0 | 5 | 0 |
| SOLEIL | ||||||||
| Soleil Junior | 9 | 0 | 5 | 0 | 0 | 0 | 0 | 10 |
| Soleil Golden | 0 | 7 | 0 | 0 | 5 | 0 | 10 | 3 |
| INTERCAMBIO | ||||||||
| Broncnat | 3 | 8 | 0 | 0 | 0 | 0 | 0 | 8 |
| Dermopro | 3 | 8 | 0 | 0 | 0 | 0 | 0 | 8 |
| LOGIN | ||||||||
| Spark | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 10 |
| Flame | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 10 |
| SOLAR WAVE | ||||||||
| Glow Cream | 0 | 9 | 0 | 0 | 9 | 0 | 8 | 0 |
| Fresh Touch | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 10 |
Perfil del mensaje por producto
Comunicación - TV
Fila -1
Periodo FINAL
Comunicación - TV
Fila 1
Comunicación en TV desglosada por soportes
| Movistar | T5 | FORTA | La Sexta | Cuatro | a3 | |
|---|---|---|---|---|---|---|
| SUNNA | 120,960 | 503,440 | 0 | 0 | 0 | 318,915 |
| SOLEIL | 272,160 | 1,520,000 | 0 | 0 | 0 | 1,702,000 |
| INTERCAMBIO | 0 | 750,000 | 0 | 0 | 0 | 750,000 |
| LOGIN | 0 | 1,000,000 | 0 | 0 | 0 | 1,000,000 |
| SOLAR WAVE | 368,928 | 1,548,078 | 0 | 265,600 | 460,400 | 0 |
Comunicación en TV desglosada por soportes
Fila 2
Comunicación en TV desglosada por soporte y producto
Fila 3
Comunicación en TV desglosada por soporte y producto
| Movistar | T5 | FORTA | La Sexta | Cuatro | a3 | |
|---|---|---|---|---|---|---|
| SUNNA | ||||||
| Sunna Protect | 45,360 | 188,790 | 0 | 0 | 0 | 141,740 |
| Sunna Gold | 75,600 | 314,650 | 0 | 0 | 0 | 177,175 |
| SOLEIL | ||||||
| Soleil Junior | 90,720 | 760,000 | 0 | 0 | 0 | 851,000 |
| Soleil Golden | 181,440 | 760,000 | 0 | 0 | 0 | 851,000 |
| INTERCAMBIO | ||||||
| Broncnat | 0 | 375,000 | 0 | 0 | 0 | 375,000 |
| Dermopro | 0 | 375,000 | 0 | 0 | 0 | 375,000 |
| LOGIN | ||||||
| Spark | 0 | 500,000 | 0 | 0 | 0 | 500,000 |
| Flame | 0 | 500,000 | 0 | 0 | 0 | 500,000 |
| SOLAR WAVE | ||||||
| Glow Cream | 184,464 | 774,039 | 0 | 0 | 460,400 | 0 |
| Fresh Touch | 184,464 | 774,039 | 0 | 265,600 | 0 | 0 |
Comunicación en TV desglosada por soporte y producto
Comunicación - Prensa
Fila -1
Periodo FINAL
Comunicación - Prensa
Fila 1
Comunicación desglosada por soportes - Prensa
| Diario Marca | El País | As | El Mundo | ABC | Pronto | Hola | Lecturas | Diez Minutos | Semana | |
|---|---|---|---|---|---|---|---|---|---|---|
| SUNNA | 0 | 524,500 | 0 | 0 | 0 | 215,000 | 251,000 | 144,500 | 0 | 0 |
| SOLEIL | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| INTERCAMBIO | 0 | 0 | 0 | 0 | 0 | 0 | 120,000 | 0 | 0 | 0 |
| LOGIN | 0 | 0 | 0 | 0 | 0 | 0 | 200,000 | 0 | 0 | 0 |
| SOLAR WAVE | 409,200 | 0 | 0 | 525,600 | 284,220 | 516,000 | 401,600 | 173,400 | 0 | 0 |
Comunicación desglosada por soportes - Prensa
Fila 2
Comunicación en TV desglosada por soporte y producto
Fila 3
Comunicación en TV desglosada por soporte y producto
| Diario Marca | El País | As | El Mundo | ABC | Pronto | Hola | Lecturas | Diez Minutos | Semana | |
|---|---|---|---|---|---|---|---|---|---|---|
| SUNNA | ||||||||||
| Sunna Protect | 0 | 524,500 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sunna Gold | 0 | 0 | 0 | 0 | 0 | 215,000 | 251,000 | 144,500 | 0 | 0 |
| SOLEIL | ||||||||||
| Soleil Junior | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Soleil Golden | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| INTERCAMBIO | ||||||||||
| Broncnat | 0 | 0 | 0 | 0 | 0 | 0 | 60,000 | 0 | 0 | 0 |
| Dermopro | 0 | 0 | 0 | 0 | 0 | 0 | 60,000 | 0 | 0 | 0 |
| LOGIN | ||||||||||
| Spark | 0 | 0 | 0 | 0 | 0 | 0 | 100,000 | 0 | 0 | 0 |
| Flame | 0 | 0 | 0 | 0 | 0 | 0 | 100,000 | 0 | 0 | 0 |
| SOLAR WAVE | ||||||||||
| Glow Cream | 0 | 0 | 0 | 0 | 0 | 258,000 | 401,600 | 173,400 | 0 | 0 |
| Fresh Touch | 409,200 | 0 | 0 | 525,600 | 284,220 | 258,000 | 0 | 0 | 0 | 0 |
Comunicación en Prensa desglosada por soporte y producto
Comunicación - Internet
Fila -1
Periodo FINAL
Comunicación - Internet
Fila 1
Comunicación desglosada por soportes - Prensa
| YouTube | Web | TikTok | |||||
|---|---|---|---|---|---|---|---|
| SUNNA | 140,469.4 | 128,763.6 | 127,300.4 | 0 | 0 | 251,674.4 | 0 |
| SOLEIL | 37,000.0 | 32,000.0 | 15,000.0 | 0 | 0 | 65,000.0 | 18,000 |
| INTERCAMBIO | 20,000.0 | 20,000.0 | 400,000.0 | 0 | 0 | 400,000.0 | 60,000 |
| LOGIN | 150,000.0 | 150,000.0 | 600,000.0 | 0 | 0 | 400,000.0 | 0 |
| SOLAR WAVE | 288,000.0 | 193,600.0 | 435,000.0 | 0 | 0 | 825,600.0 | 81,600 |
Comunicación desglosada por soportes - internet
Fila 2
Comunicación en TV desglosada por soporte y producto
Fila 3
Comunicación en TV desglosada por soporte y producto
| YouTube | Web | TikTok | |||||
|---|---|---|---|---|---|---|---|
| SUNNA | |||||||
| Sunna Protect | 57,335.04 | 52,557.12 | 51,959.88 | 0 | 0 | 102,725.3 | 0 |
| Sunna Gold | 83,134.37 | 76,206.50 | 75,340.52 | 0 | 0 | 148,949.1 | 0 |
| SOLEIL | |||||||
| Soleil Junior | 18,500.00 | 16,000.00 | 0.00 | 0 | 0 | 32,500.0 | 0 |
| Soleil Golden | 18,500.00 | 16,000.00 | 15,000.00 | 0 | 0 | 32,500.0 | 18,000 |
| INTERCAMBIO | |||||||
| Broncnat | 10,000.00 | 10,000.00 | 200,000.00 | 0 | 0 | 200,000.0 | 30,000 |
| Dermopro | 10,000.00 | 10,000.00 | 200,000.00 | 0 | 0 | 200,000.0 | 30,000 |
| LOGIN | |||||||
| Spark | 75,000.00 | 75,000.00 | 300,000.00 | 0 | 0 | 200,000.0 | 0 |
| Flame | 75,000.00 | 75,000.00 | 300,000.00 | 0 | 0 | 200,000.0 | 0 |
| SOLAR WAVE | |||||||
| Glow Cream | 144,000.00 | 96,800.00 | 217,500.00 | 0 | 0 | 412,800.0 | 40,800 |
| Fresh Touch | 144,000.00 | 96,800.00 | 217,500.00 | 0 | 0 | 412,800.0 | 40,800 |
Comunicación en TV desglosada por soporte y producto
Ventas y cuotas de mercado desagregadas
Fila -1
Periodo FINAL
Ventas y cuotas de mercado desagregadas
Fila 1
Ventas y cuotas de mercado (en volumen y en valor)
| Ventas en volumen | Ventas en valor | |
|---|---|---|
| SUNNA | 4,140,187 | 117,147,132 |
| SOLEIL | 2,980,057 | 75,635,758 |
| INTERCAMBIO | 2,476,830 | 65,021,510 |
| LOGIN | 1,036,749 | 67,170,288 |
| SOLAR WAVE | 4,515,994 | 143,840,263 |
Gráfico de ventas en unidades
Gráfico de ingresos
Fila 2
Cuotas medias en volumen
Cuotas medias por marca
| Cuota media (volumen) | Cuota media (valor) | |
|---|---|---|
| SUNNA | 26.86 | 24.96 |
| SOLEIL | 21.25 | 16.14 |
| INTERCAMBIO | 15.24 | 13.84 |
| LOGIN | 6.54 | 14.32 |
| SOLAR WAVE | 30.12 | 30.74 |
Cuotas medias en valor
Fila 3
Ventas en volumen y en valor por producto
| Ventas en volumen | Ventas en valor | |
|---|---|---|
| SUNNA | ||
| Sunna Protect | 1,978,794.5 | 53,407,662 |
| Sunna Gold | 2,161,392.7 | 63,739,470 |
| SOLEIL | ||
| Soleil Junior | 1,674,930.0 | 38,439,644 |
| Soleil Golden | 1,305,126.8 | 37,196,114 |
| INTERCAMBIO | ||
| Broncnat | 1,226,759.0 | 28,006,908 |
| Dermopro | 1,250,071.0 | 37,014,602 |
| LOGIN | ||
| Spark | 540,213.6 | 32,412,817 |
| Flame | 496,535.3 | 34,757,471 |
| SOLAR WAVE | ||
| Glow Cream | 2,520,768.5 | 78,017,784 |
| Fresh Touch | 1,995,225.2 | 65,822,479 |
Ventas en volumen
Ventas en valor
Fila 4
Cuotas en volumen y valor por producto
| Sunna Protect | Sunna Gold | Soleil Junior | Soleil Golden | Broncnat | Dermopro | Spark | Flame | Glow Cream | Fresh Touch | |
|---|---|---|---|---|---|---|---|---|---|---|
| Cuota en volumen | 13.06 | 14.27 | 11.06 | 8.61 | 8.10 | 8.25 | 3.57 | 3.28 | 16.64 | 13.17 |
| Cuota en valor | 11.39 | 13.60 | 8.20 | 7.93 | 5.97 | 7.90 | 6.91 | 7.41 | 16.64 | 14.04 |
Fila 5
Cuotas en volumen por producto
Cuotas en valor por producto
Ventas y cuotas de mercado por distribuidor
Fila -1
Periodo FINAL
Ventas y cuotas de mercado por distribuidor
Fila 1
Ventas por marca y distribuidor
| Mercadona | Lidl | Carrefour | Auchan | Dia | Eroski | Corte.Inglés | Amazon | Aldi | Tiendas | |
|---|---|---|---|---|---|---|---|---|---|---|
| SUNNA | 736,353 | 68,024 | 175,177 | 52,016 | 71,967 | 34,035 | 341,980 | 673,124 | 73,459 | 1,914,053 |
| SOLEIL | 317,553 | 93,936 | 461,025 | 302,654 | 230,512 | 429,963 | 281,447 | 243,290 | 102,096 | 517,582 |
| INTERCAMBIO | 0 | 0 | 270,145 | 0 | 0 | 0 | 551,260 | 604,674 | 0 | 1,050,752 |
| LOGIN | 0 | 0 | 0 | 0 | 0 | 0 | 491,098 | 220,175 | 0 | 325,476 |
| SOLAR WAVE | 293,389 | 0 | 597,459 | 0 | 0 | 230,121 | 1,455,322 | 853,080 | 0 | 1,086,623 |
Fila 2
Ventas comparativas por marca
Ventas comparativas por distribuidor
Fila 3
Cuotas de mercado por distribuidor
| Mercadona | Lidl | Carrefour | Auchan | Dia | Eroski | Corte.Inglés | Amazon | Aldi | Tiendas | |
|---|---|---|---|---|---|---|---|---|---|---|
| SUNNA | 54.65 | 42 | 11.65 | 14.67 | 23.79 | 4.90 | 10.96 | 25.95 | 41.84 | 39.11 |
| SOLEIL | 23.57 | 58 | 30.66 | 85.33 | 76.21 | 61.94 | 9.02 | 9.38 | 58.16 | 10.57 |
| INTERCAMBIO | 0.00 | 0 | 17.96 | 0.00 | 0.00 | 0.00 | 17.66 | 23.31 | 0.00 | 21.47 |
| LOGIN | 0.00 | 0 | 0.00 | 0.00 | 0.00 | 0.00 | 15.73 | 8.49 | 0.00 | 6.65 |
| SOLAR WAVE | 21.78 | 0 | 39.73 | 0.00 | 0.00 | 33.15 | 46.63 | 32.88 | 0.00 | 22.20 |
Fila 4
Cuotas de mercado por distribuidor
Cuotas de mercado por distribuidor
Ventas y cuotas de mercado por distribuidor y producto
Fila -1
Periodo FINAL
Ventas y cuotas de mercado por distribuidor y producto
Fila 1
Ventas por distribuidor y producto
| Mercadona | Lidl | Carrefour | Auchan | Dia | Eroski | Corte.Inglés | Amazon | Aldi | Tiendas | |
|---|---|---|---|---|---|---|---|---|---|---|
| SUNNA | ||||||||||
| Sunna Protect | 405,514 | 25,470 | 84,645 | 0 | 38,171 | 34,035 | 0 | 303,682 | 27,802 | 1,059,475 |
| Sunna Gold | 330,839 | 42,554 | 90,532 | 52,016 | 33,796 | 0 | 341,980 | 369,442 | 45,657 | 854,578 |
| SOLEIL | ||||||||||
| Soleil Junior | 164,218 | 48,690 | 240,500 | 157,980 | 120,250 | 221,331 | 281,447 | 125,325 | 53,140 | 262,049 |
| Soleil Golden | 153,335 | 45,246 | 220,524 | 144,674 | 110,262 | 208,632 | 0 | 117,965 | 48,956 | 255,533 |
| INTERCAMBIO | ||||||||||
| Broncnat | 0 | 0 | 132,406 | 0 | 0 | 0 | 273,142 | 297,137 | 0 | 524,075 |
| Dermopro | 0 | 0 | 137,739 | 0 | 0 | 0 | 278,117 | 307,537 | 0 | 526,677 |
| LOGIN | ||||||||||
| Spark | 0 | 0 | 0 | 0 | 0 | 0 | 256,281 | 113,172 | 0 | 170,761 |
| Flame | 0 | 0 | 0 | 0 | 0 | 0 | 234,817 | 107,003 | 0 | 154,715 |
| SOLAR WAVE | ||||||||||
| Glow Cream | 293,389 | 0 | 340,641 | 0 | 0 | 0 | 768,820 | 459,771 | 0 | 658,148 |
| Fresh Touch | 0 | 0 | 256,817 | 0 | 0 | 230,121 | 686,502 | 393,309 | 0 | 428,475 |
Fila 2
Ventas comparativas por producto
Ventas comparativas por distribuidor
Fila 3
Cuotas de mercado por distribuidor
| Mercadona | Lidl | Carrefour | Auchan | Dia | Eroski | Corte.Inglés | Amazon | Aldi | Tiendas | |
|---|---|---|---|---|---|---|---|---|---|---|
| SUNNA | ||||||||||
| Sunna Protect | 30.10 | 15.73 | 5.63 | 0.00 | 12.62 | 4.90 | 0.00 | 11.71 | 15.84 | 21.65 |
| Sunna Gold | 24.56 | 26.27 | 6.02 | 14.67 | 11.17 | 0.00 | 10.96 | 14.24 | 26.01 | 17.46 |
| SOLEIL | ||||||||||
| Soleil Junior | 12.19 | 30.06 | 15.99 | 44.54 | 39.75 | 31.89 | 9.02 | 4.83 | 30.27 | 5.35 |
| Soleil Golden | 11.38 | 27.94 | 14.66 | 40.79 | 36.45 | 30.06 | 0.00 | 4.55 | 27.89 | 5.22 |
| INTERCAMBIO | ||||||||||
| Broncnat | 0.00 | 0.00 | 8.80 | 0.00 | 0.00 | 0.00 | 8.75 | 11.45 | 0.00 | 10.71 |
| Dermopro | 0.00 | 0.00 | 9.16 | 0.00 | 0.00 | 0.00 | 8.91 | 11.85 | 0.00 | 10.76 |
| LOGIN | ||||||||||
| Spark | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 8.21 | 4.36 | 0.00 | 3.49 |
| Flame | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 7.52 | 4.12 | 0.00 | 3.16 |
| SOLAR WAVE | ||||||||||
| Glow Cream | 21.78 | 0.00 | 22.65 | 0.00 | 0.00 | 0.00 | 24.63 | 17.72 | 0.00 | 13.45 |
| Fresh Touch | 0.00 | 0.00 | 17.08 | 0.00 | 0.00 | 33.15 | 22.00 | 15.16 | 0.00 | 8.75 |
Fila 4
Cuotas de mercado por distribuidor
Cuotas de mercado por distribuidor
Ventas y cuotas por segmento
Fila -1
Periodo FINAL
Ventas y cuotas por segmento
Fila 1
Ventas por segmento
| Saludables | Hedónicos | Presumidos | |
|---|---|---|---|
| SUNNA | 1,014,927 | 594,130 | 2,531,130 |
| SOLEIL | 904,465 | 757,412 | 1,318,180 |
| INTERCAMBIO | 747,285 | 324,983 | 1,404,563 |
| LOGIN | 485,160 | 240,065 | 311,524 |
| SOLAR WAVE | 1,101,480 | 764,151 | 2,650,362 |
Gráfico de ventas por segmentos
Fila 2
Gráfico de ventas por segmentos
Cuotas de mercado por segmentos (en volumen)
| Saludables | Hedónicos | Presumidos | |
|---|---|---|---|
| SUNNA | 23.86 | 22.16 | 30.81 |
| SOLEIL | 21.26 | 28.25 | 16.04 |
| INTERCAMBIO | 17.57 | 12.12 | 17.10 |
| LOGIN | 11.41 | 8.96 | 3.79 |
| SOLAR WAVE | 25.90 | 28.51 | 32.26 |
Fila 3
Cuotas por segmentos - Saludables
Cuotas por segmentos - Hedónicos
Cuotas por segmentos - Presumidos
Fila 4
Cuotas de mercado en valor
| Saludables | Hedónicos | Presumidos | |
|---|---|---|---|
| SUNNA | 20.73 | 19.78 | 28.91 |
| SOLEIL | 16.83 | 22.98 | 13.72 |
| INTERCAMBIO | 14.17 | 10.05 | 14.90 |
| LOGIN | 22.81 | 18.40 | 8.19 |
| SOLAR WAVE | 25.47 | 28.80 | 34.28 |
Cuotas de mercado en valor
Ventas y cuotas por segmento y producto
Fila -1
Periodo FINAL
Ventas y cuotas por segmento y producto
Fila 1
Ventas por segmento y producto
| Saludables | Hedónicos | Presumidos | |
|---|---|---|---|
| SUNNA | |||
| Sunna Protect | 503,539 | 310,284 | 1,164,971 |
| Sunna Gold | 511,388 | 283,846 | 1,366,159 |
| SOLEIL | |||
| Soleil Junior | 495,388 | 423,204 | 756,338 |
| Soleil Golden | 409,076 | 334,208 | 561,843 |
| INTERCAMBIO | |||
| Broncnat | 385,443 | 154,950 | 686,365 |
| Dermopro | 361,841 | 170,033 | 718,197 |
| LOGIN | |||
| Spark | 255,447 | 119,484 | 165,283 |
| Flame | 229,713 | 120,582 | 146,241 |
| SOLAR WAVE | |||
| Glow Cream | 617,859 | 386,194 | 1,516,716 |
| Fresh Touch | 483,621 | 377,957 | 1,133,647 |
Ventas por segmento y producto
Fila 2
Ventas comparativas por segmento
Cuotas de mercado por segmento y producto
| Saludables | Hedónicos | Presumidos | |
|---|---|---|---|
| SUNNA | |||
| Sunna Protect | 11.84 | 11.57 | 14.18 |
| Sunna Gold | 12.02 | 10.59 | 16.63 |
| SOLEIL | |||
| Soleil Junior | 11.65 | 15.79 | 9.21 |
| Soleil Golden | 9.62 | 12.47 | 6.84 |
| INTERCAMBIO | |||
| Broncnat | 9.06 | 5.78 | 8.35 |
| Dermopro | 8.51 | 6.34 | 8.74 |
| LOGIN | |||
| Spark | 6.01 | 4.46 | 2.01 |
| Flame | 5.40 | 4.50 | 1.78 |
| SOLAR WAVE | |||
| Glow Cream | 14.53 | 14.41 | 18.46 |
| Fresh Touch | 11.37 | 14.10 | 13.80 |
Fila 4
Cuotas por segmentos - Saludables
Cuotas por segmentos - Hedónicos
Cuotas por segmentos - Presumidos
Fila 5
Cuotas por segmento y producto en valor
| Saludables | Hedónicos | Presumidos | |
|---|---|---|---|
| SUNNA | |||
| Sunna Protect | 9.87 | 9.90 | 12.75 |
| Sunna Gold | 10.95 | 9.90 | 16.34 |
| SOLEIL | |||
| Soleil Junior | 8.26 | 11.48 | 7.04 |
| Soleil Golden | 8.47 | 11.26 | 6.50 |
| INTERCAMBIO | |||
| Broncnat | 6.39 | 4.18 | 6.36 |
| Dermopro | 7.78 | 5.95 | 8.63 |
| LOGIN | |||
| Spark | 11.13 | 8.48 | 4.02 |
| Flame | 11.68 | 9.98 | 4.15 |
| SOLAR WAVE | |||
| Glow Cream | 13.89 | 14.13 | 19.04 |
| Fresh Touch | 11.59 | 14.74 | 15.17 |
Cuotas por segmento y producto en valor
Posicionamiento
Fila -1
Periodo FINAL
Posicionamiento
Fila 0
Varianza explicada de la Dimensión 1
Varianza explicada de la Dimensión 2
Varianza explicada de la Dimensión 3
Fila 1
Coordenadas de posicionamiento
| Dimensión 1 | Dimensión 2 | Dimensión 3 | |
|---|---|---|---|
| Marcas | |||
| Sunna Protect | -1.42 | -1.02 | 1.96 |
| Soleil Junior | -1.73 | -0.17 | 0.08 |
| Broncnat | -0.40 | -0.25 | -1.51 |
| Spark | 1.12 | -1.03 | 0.17 |
| Glow Cream | 0.54 | 1.18 | 0.81 |
| Sunna Gold | -0.83 | 1.33 | -0.70 |
| Soleil Golden | 0.79 | 0.98 | -0.38 |
| Dermopro | -0.34 | -0.92 | -1.62 |
| Flame | 1.16 | -1.04 | 0.18 |
| Fresh Touch | 0.54 | 1.25 | 0.86 |
| Atributos | |||
| Popular | -2.16 | 0.21 | -0.91 |
| Divertida | -2.75 | -2.50 | 4.73 |
| Barata | -0.69 | 0.78 | -0.79 |
| Localizable | -0.03 | 0.27 | 0.05 |
| Moderna | 1.03 | -0.88 | -0.19 |
| Eficaz | 0.05 | -0.65 | 0.72 |
| Natural | 1.20 | -2.50 | -1.73 |
| Artificial | 1.47 | -0.39 | -0.20 |
| Reconocida | 1.33 | 1.24 | 0.81 |
| Saludable | 0.17 | -0.49 | 0.08 |
Posicionamiento - Dimensiones 1 y 2
Fila 2
Posicionamiento - Dimensiones 1 y 3
Posicionamiento - Dimensiones 2 y 3
Cuenta de resultados
Fila -1
Periodo FINAL
Cuenta de resultados
Fila 1
Ingresos y costes
| SUNNA | SOLEIL | INTERCAMBIO | LOGIN | SOLAR WAVE | |
|---|---|---|---|---|---|
| Ingresos totales | 117,147,132 | 75,635,758 | 65,021,510 | 67,170,288 | 143,840,263 |
| Costes | |||||
| Costes de producción | 63,352,248 | 43,276,000 | 52,027,069 | 53,225,000 | 66,848,182 |
| Costes comerciales | 10,186,715 | 6,821,160 | 8,075,000 | 9,790,000 | 13,806,826 |
| Costes totales | 75,382,021 | 52,742,970 | 60,102,069 | 64,409,695 | 81,865,024 |
| Beneficios | |||||
| Beneficio bruto | 53,794,884 | 32,359,758 | 12,994,441 | 13,945,288 | 76,992,081 |
| Beneficio neto (sin IS) | 41,765,112 | 22,892,788 | 4,919,441 | 2,760,593 | 61,975,239 |
| Beneficio neto (con IS) | 27,147,322 | 14,880,312 | 3,197,637 | 1,794,385 | 40,283,906 |
| * No se han incluido los costes del posible stock generado. | |||||
| † El Impuesto de Sociedades se ha fijado en el 35%. | |||||
Gráfico de ingresos
Fila 2
Costes totales
Beneficio neto (con Impuesto de Sociedades)
Fila 3
Desglose de costes comerciales
| SUNNA | SOLEIL | INTERCAMBIO | LOGIN | SOLAR WAVE | |
|---|---|---|---|---|---|
| Inversión Promocional | 260,000 | 30,000 | 180,000 | 140,000 | 480,000 |
| Inversión en Distribución | 6,459,801 | 2,950,000 | 4,700,000 | 5,000,000 | 5,500,000 |
| Inversión en Merchandising | 740,392 | 180,000 | 475,000 | 900,000 | 650,000 |
| Inversión en Patrocinio | 0 | 0 | 200,000 | 250,000 | 400,000 |
| Inversión Publicitaria | 2,726,523 | 3,661,160 | 2,520,000 | 3,500,000 | 6,776,826 |
| Total | 10,186,715 | 6,821,160 | 8,075,000 | 9,790,000 | 13,806,826 |
Proporción de inversión comercial por marca
Fila 4
Gráifco comparativo de inversión comercial
Proporción de inversión comercial por marca
| SUNNA | SOLEIL | INTERCAMBIO | LOGIN | SOLAR.WAVE | |
|---|---|---|---|---|---|
| Inversión Promocional | 2.5 | 0.4 | 2.2 | 1.4 | 3.5 |
| Inversión en Distribución | 63.4 | 43.2 | 58.2 | 51.1 | 39.8 |
| Inversión en Merchandising | 7.3 | 2.6 | 5.9 | 9.2 | 4.7 |
| Inversión en Patrocinio | 0.0 | 0.0 | 2.5 | 2.5 | 2.9 |
| Inversión Publicitaria | 26.8 | 53.7 | 31.2 | 35.8 | 49.1 |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 |
Acerca de
Desarrollado por Prof. Joaquín Sánchez
Universidad Complutense de Madrid | Facultad de Ciencias de la Información